"The population in Macedonia was unprecedentedly torn in bigger and smaller groups. For that various linguistic-groups the Serbian rulers had taken good care. But the guilt was not only theirs. There is still animosity between Protogerovists and Mihaiiovists. Serbian national socialistic organizations as Chetnik, the organization of the retired officers, the organization of the pensioners and the Sokol organization existed also until the beginning of .the war. All of them suppressed and dispersed the Bulgarian population with the aim to make them Serbs.
In Macedonia operated propagandists of the Great Powers who wanted to attract the population on their side promising to resolve the Macedonian question.
So the English propaganda was led by Serbian clerks and the army.
The French propaganda was led by the teacher in the French school Dr. Louise D. Voos.
The Italian propaganda for accession to Italy was also well organized with the assistance of the locals.
The Greek propaganda was well developed. The Greeks and their followers were tolerant to the Serbian (Yugoslav) authorities. Serb, Greek and Bulgarian followers of the Greeks worked together for their mutual cause - the English.
The Turkish propaganda led by Akif Alilov was faithful to the Serbian authority and together they planted the Anglophile and the Francophile policy. Even one of the most insignificant groups in Macedonia led by Dr. Simeon Berber worked for the annihilation of the Bulgarian spirit. The Jews group, that enumerated several thousand people affiliated with the ruling Serbs, carried out propaganda in favour of the democratic countries".
All show how complicated was the situation of that time in Macedonia. The political sympathies were intertwined with the national feelings. As a rule the non-Bulgarian elements were for the English-French block and the Bulgarians - for the power of axis. Besides, some of the former revolutionary activists were not far from the thought of solving the Macedonian question through accession of Macedonia or parts of it to Italy. The followers of Ivan Mihaylov fought for the independence of Bulgarian Macedonia. In this situation the Bulgarian population was divided in different groups. It was powerless and without faith. Everybody pulled the rug to himself". And time was crucial. The situation changed dynamically"
One more source is the Hugh Poulton (Who are the macedonians ?, pages 101-102) that speak for the issue...
"There is little doubt that the initial reaction anlong large sections of thepopulation of Vardar Macedonia who had suffered so much under the Serbian repression was to greet the Bulgarian as liberators. While Hitler did not allow the Bulgarians fornlally to annex the parts they now controlled, and the new border between the Italian and Bulgarian controlled portions was not defined, leading to periodic tensions between the two, Bulgaria was given a free hand in the areas which it controlled."
and continues......
"At first Bulgaria pursued policies, especially in education.Which the population welcomed. More than 800 new schools were built and a university was established in Skopje.' However the honeymoon period did not last long as the Bulgarians soon fell into the old Balkan trap of centralization.
The new provinces (Pirin and Vardar)were quickly staffed with officials fiom Bulgaria proper who behaved with typical official arrogance to the local inhabitants.In March 1942 the central government in Sofia took absolute control over the new territories, ushering In the classical Balkan governtmental vices of bureaucracy and corruption which further alienated the population.
Particularly insensitive, in view of the long and close association in the Balkans between religion and nationality, was the influx of Bulgarian Orthodox bishops who displayed the same negative features as the government bureaucrats."